The Battle Of The Purple Shampoos
(Photo above is Fudge Clean Violet Toning Shampoo)
There are a serious amount of purple/violet shampoos on the market, some with better results than others and some with not any results at all. But after scouring the internet to find the best, these are the 3 products that consistently popped up.
Pro:Voke Touch Of Silver Brightening Shampoo
KEY INFO: This is probably one of the most popular, well known products on the purple shampoo shelf. The formula itself is sheer lilac with a medium gel like consistency. The purple tones of this shampoo are more diluted than the ‘twice a week treatment’ as it is for daily use and colour care. However the product can aid in maintaining blonde hair in between deep toning treatments.
The shampoo foams up nicely upon application however I do find that it strips the moisture from my hair and after rinsing it out my hair feels coarse and dehydrated. After slathering on a conditioner and rinses it out my hair feels back to its silky smooth self. I just wonder what damage the shampoo could be causing by drying my hair out beforehand.
The effects of this shampoo are evident after blow drying as it looks to of neutralised some brassy tones. However, for me my hair doesn’t appear any brighter or more toned but that could be because the daily shampoo is more diluted.
VERDICT: This product did dry my hair out after application however it did recover and regain hydration after I slathered on the conditioner. The effects of the purple shampoo were noticeable after blow dry however it didn’t have a great impact on the tone and brightness of my hair even though it did aid in ridding some orange tones. For a budget purple shampoo under £4 I’d definitely recommend the brand Pro:Voke however I’d opt for their normal shampoo/ conditioner and not the colour care range.
Not the best purple shampoo from the Pro:Voke range, would recommend their normal brightening shampoo and not the colour care as it is quite drying.
Charles Worthington Colour Enhancer Violet Shampoo
This product is aimed towards cool blonde tones that need extra care to stay vibrant. Before I picked up this shampoo I read mixed reviews on the result but thought I’d give it a go. The formula itself is quite weak with a very pastel lilac shade (for those who don’t know the darker the purple pigment the greater the neutralising results) but I couldn’t see this until I’d purchased the product which retails at £5.99.
The shampoo foams up nicely and contains guarana (seed of South African tree containing caffeine) which helped to hydrate my hair and make it feel incredibly soft. So much so it felt as though I could have easily skipped the conditioning stage but being an inbuilt routine I didn’t!
Of course as the purple/ violet tones in the shampoo were quite weak the formula didn’t really make a great impact on my brassy tones. It did slightly help to cool them down but wasn’t able to brighten, tone or completely rid any warm tones.
VERDICT: This product may not be the best for those who are in desperate need to tone their hair and instantly remove brassiness. However due to its hydrating properties and milky violet tones it would make a great daily shampoo to use in between deep toning treatments such as the Fudge Clean Violet Shampoo below!
Formula is too milky for a strong purple/ violet shampoo, doesn’t tone or really remove any brassiness however would be perfect for daily use in between deep purple shampoo treatments as formula leaves hair incredibly soft.
Fudge Clean Blonde Violet Toning Shampoo
KEY INFO: This is one of my favourite purple/violet toning shampoos. It is a little more expensive than your high street brands at £10-£13 however the deep purple pigment and the strength of this toning shampoo means a little goes a long way and you only need to use it every other to every third wash. So you’re basically paying extra for the strength and concentrate of the product.
TREATMENT: You only need small amount of this product and be careful not to flick it all over your bathroom wall as you massage it in as the purple can sometimes stain. But the thick, deep purple shampoo foams up nicely and once massaged in you can leave this on for around 10 minutes (as advised). However I have previously left it on for longer to get a brighter more white tone too my hair, but if your hair is already a very light blonde be careful not to leave it on too long as it could take in too much product and have a purple hue (which personally I think looks great!).
After using this treatment alongside a regular colour care conditioner my hair feels really soft and it is evident even when damp that the pigment has removed any brassy tones and left a brighter, cooler blonde. The only negative I found with the Fudge shampoo is as it’s quite concentrated the shampoo took to my darker roots and did lighten them so I now only use it from the mid-section down.
VERDICT: This shampoo is basically a fully loaded salon quality toner. It removes all traces of brassiness from the hair, leaves a cooler more ash tone and works its magic in just under 10 minutes. If you’re looking for some serious results and want a deep treatment to give you that then definitely opt for the Fudge Clean Blonde Violet Toning Shampoo.
REVIEW: The perfect toning shampoo to remove any/all brassy tones leaving a silky smooth, cool blonde salon quality finish. A little goes a long way so this shampoo will last you a while as only required in between washes to every third wash.