Luxury Makeup: Where Does Your Money Go?
Sunday, 29th January, 2017
Beauty Pie is an online community which allows those who love high priced makeup to get it at factory prices. That means the typical £20 lipstick is only £2.24. What’s the catch? Apparently there is none. Beauty Pie have simply found a way to cut out the middle man, allowing you to buy direct from the factories that also supply the majority of make-up of high end luxury makeup. So no longer are you paying someone to design the packaging, market the product, package it and then store it in the warehouse, you’re buying it straight from the factory.
So to give you an idea of what you are paying when you purchase that £20 lipstick for £2.24; £1.61 product and packaging, 8p on safety and testing, 17p on warehousing plus £0.38 VAT and a little on posting.
Seems too good to be true right? But apparently, it’s not!
I do love the idea that I’m paying a fraction of the price for a luxury lipstick but there’s just something missing. I’m all about high street makeup however If I want to ‘treat’ myself there’s something exciting about visiting a beauty counter, having the item wrapped up in branded tissue paper, popped into a bag and sealed with a sticker. It feels much more luxurious and more of a ‘treat’. But I suppose if you buy luxury make-up on a regular basis, maybe that doesn’t bother you?
Where does your money go when buying luxury beauty products?
Packaging aside it does make you wonder if luxury brands do have higher quality ingredients than cheaper alternatives or just a higher mark up because of the marketing and product design? Yes, high end brands have more money to spend on advanced technology to select ingredients that some high street brands may need to remove to fit the budget however does that account for the hefty price tag?
Food for thought
So if there’s one thing that Beauty Pie has given me (aside from being able to purchase a luxury £20 lipstick for £2.24 or a £30 foundation for £4.88) it’s food for thought about where my money is actually going when I purchase my beauty products.
(*) As part of this post I was gifted the Beauty Pie makeup however I was not asked to publish my thoughts in a blog post and all opinions are my own